How Instagram Reels Algorithm works and why its important now for your business
You may have heard recently that Instagram is shifting its attention away from the separate IGTV app and toward Instagram reels. Instagram has chosen to put more of an emphasis on short video content format after feeling the competition from Tiktok and YouTube shorts growing. The Instagram reels algorithm has also been modified to improve the overall video viewing experience.
For people who wish to make their reel videos go viral on Instagram, that could sound worrying as a creator. Not to worry! Despite all the issues, there are also solutions. Take a look at this.
How Does Instagram Reels Algorithm Work?
Instagram has now decided to establish some guidelines for how people can view reels. Your reel videos can be viewed on the main feed of followers. However, there is bad news for you if you are a creator or influencer who wants to attract more viewers by having your videos featured on Instagram. In addition to newsfeed, Instagram gives you two exposure opportunities for your reels: the Explore tab and the Reels tab.
When you click the Explore tab, a number of posts and stories will appear. Additionally, there are some highlighted reel videos available. There, you may view Instagram’s most popular trending reels.
This tab was made just for viewing reels. If you tap on it, reel movies will play, which you may go through individually. There is no assurance that your interesting videos will show up on the explore or reel page, even if you have a wonderful talent for making them and they merit enough views and engagement.
And the Instagram reels algorithm, which chose to take various criteria into account before deciding to display reels on both tabs, is the cause of that. Here are the criteria on which Instagram decides when and where to display reel videos.
1. Post Relevance
By examining hashtags, webpage pixels, likes, comments, and other actions taken by Instagram users, the Instagram algorithm monitors user activity. Instagram keeps track of user preferences and makes posting suggestions based on those preferences to rank the reels on both the explore page and the reels tab.
2. Audience Engagement
The algorithm detects a pattern in the information that you have indicated an interest in. Instagram may promote their posts in your feed even if you haven’t followed the account based on your interaction style.
Instagram aims to give recent material priority; reels are no exception to this rule. Post your Instagram videos at the optimal time, when the majority of your audience is online, to ensure that they are seen by as many people as possible.
Of course, your chances of having your reels appear on the explore and reels page are increased if you are an Instagram verified user. Since people frequently interact with these influencers’ posts, their reels frequently receive a lot of exposure and have the potential to go viral on Instagram.
How to Use Instagram Reels Algorithm to Your Advantage
The algorithm’s preference for reels over other postings is a positive thing. However, in order to increase the exposure of your Instagram reels, you must engage more people, generating a tone of likes, shares, comments, and saves.
These are the recommendations you may utilize to increase the number of Instagram users who see your clips.
1. Create amusing and entertaining videos
2. Upload videos when appropriate
3. Reels with Appealing Visuals
4. Utilize hashtags
5. Use Currently Popular Music
Even after applying all of these suggestions, keep in mind that Instagram will not promote a video that was badly produced or contained sensitive or contentious segments.
The Instagram reels algorithm is competent enough to determine what users wish to upload as videos. And as a result, it suggests audiences view the most popular content. Therefore, if you also want your Instagram reel videos to go viral, use the advice from above to influencer the Instagram algorithm in your favor.