For advertising, what does pay per install mean?
Pay per install: Definition
Cost per install (CPI) refers to the practice of paying each time an app is installed on a user’s device. You must select a maximum cost per install bid, or “max. CPI,” for CPI bidding campaigns. This figure represents the average amount you want to pay each time someone clicks your ad’s “Install” button.
Every time a user installs an app as a direct result of seeing an ad provided by the publisher, the advertiser agrees to pay the publisher a predefined amount known as the CPI.
People sometimes confuse this phrase with eCPI, which stands for effective CPI. The eCPI is the real amount you pay for installs as they happen or after your campaign.
Apple vs. Android pay per install
The difference between Apple and Android is important and could affect CPI. iOS users spend more money than android users, mostly due to geolocation. This is because Android is more prevalent in places like LATAM, India, and Southeast Asia, whereas iOS is more prevalent in places with larger GDPs like North America, Japan, and Europe.
For advertising, what does pay per install mean?
Businesses using a pay per install model pay for every app installation stemming from their marketing.
The advertiser will pay ($0.80 x 8,000) = $6,400 if Advertiser X allocates budget for a $0.80 bid to display their ad at the conclusion of a device update experience for the particular user group they are targeting.
How to earn money by installing apps
Operating under a Pay Per Install model can bring in considerable profits for publishers. Businesses pay very little money to get people to download their app. First, find a good technology partner like Aura. They can help you connect with the right advertisers and make more money from your ads.
App marketing with cost per install
The term “CPI” (cost per install) describes the price an advertiser pays for each time. Their programmed is install on a mobile device. For instance, an advertiser would pay $10,000 if they launched an app marketing campaign and added 5,000 new users at a $2 CPI rate. Making sure that these 5,000 new customers create more revenue. Than they were paid for is crucial for achieving good ROAS.
Set up PPI using Aura
Publishers and advertisers who bid on a CPI model use CPI and PPI networks to connect. Google Ads, and indidigital are a few examples of these networks. The publishers (in the case of Aura, publishers include OEMs and carriers like Samsung and Huawei). Let marketers to display their advertising directly on their websites, and the advertisers. Pay each time one of their ad campaigns prompts an app install. The app install is regarded as the campaign’s conversion in a PPI or CPI campaign.
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