Now YouTube is making it harder for new youtubers to make money off of ads placed by YouTube Partner Programme.
After noisy 2017, Now YouTube is making yet one more change to its rules surrounding the YouTube channel monetization and also for advertiser approval. In posts to its Advertiser and videos creator, YouTube told in details all things that how it’s changing the threshold for YouTube Channel monetization through its YouTube Partner Program, from 10K lifetime views to 1K YouTube channel subscribers and 4K hours of watch time within the past 1 Year and it’s very clear that small YouTubers who already passed the last 10K lifetime view milestone, but if they do not reach to this new goal then they will be detached from the YouTube Partner Program and will be unable to monetize their new videos on their channel.
As of new guidelines, any YouTube channel who just applies for YouTube Partner Programme will have to clear this milestone in order to monetize his channel videos. YouTube also explains that the new needed milestones will allow us to pointedly increase our ability to recognize video creators who contribute completely positive to the public and help drive more ad income to them These advanced standards will also help us stop possibly unsuitable videos from monetizing.
Also YouTube made a point of noting the types of YouTube channels that will be affected by the new guidelines. Though these rules changes will only affect an important number of YouTube channels, 99% of those affected channels were making less than a $100 per year in last year, and with 90% earning less than $2.5 in the last month. Any of the YouTube channels who no longer meet this new guidelines will be paid what they’ve already earned based on our AdSense policies.
Once any YouTube Channel that applied to be part of YouTube Partner Programme meets the new rules, the channel will be automatically assessed “under the strict standards.” YouTube will check if the YouTube channel fulfils with its all community rules or if it has many cases of strikes, spam, or abuse flags. YouTube did not lay out how it will assess all the channels looking to be part of YouTube Partner Programme, but it will likely use a combination of the newly hired 10K human moderators and AI software is already in place to track the website.
Now YouTube will also start to manually review all Google Preferred YouTube channels. This is Google’s top-tier marketing program that many of the most famous YouTubers are a part of, letting them to get paid more thanks to Google charging more for the ads that seem on those channel’s videos. Now Ads will run on only those videos that have been confirmed to meet YouTube ad-friendly rules,” YouTube also writes on its Advertiser blog—meaning that the most famous YouTubers will be under more examination from YouTube, and it’s possible that they will face more demonetization.
One of YouTube’s essential values is to offer anyone the chance to earn money from a successful channel, and while our guidelines will evolve over time, our commitment to that value remains,” YouTube notes this in its creator blog post.
It is also true that the many changes applied over the past year have made YouTube much harder for new channels to succeed on YouTube. The new 1K subscriber and 4K hours of watch time threshold, this will be difficult to get for those who have only just started a YouTube channel.
YouTube posted a possibly more precise sentiment on its Advertiser blog: “It’s been very clear over the last few months that we need the correct requirements and much better signals to recognize the channels that have made the right to run ads on channels.”
Earning money from advertisements run on your YouTube channel is a pleasure and privilege and one that some big YouTubers have just taken advantage of. YouTube dealt with the ad-pocalypse and the Pewdiepie controversy this last year, and it just pulled Logan Paul from Google Preferred after he posted a video of a dead body on his channel, one that has over 15 million subscribers.
While YouTube is still an open door for everyone who wants to create video and post it, the website’s prime aim is to make money off of ads. Google and YouTube have the right to make as many guidelines and rules as they want for those who want to earn money off of their videos since those videos, first and main, make money for Google. We probably won’t see many changes are affecting top & mid channels, but small channels who have yet to pass the new guidelines will have to work harder to earn money again from the YouTube Partner Program.