A Social Media Marketing plan is an important marketing platform for all businesses and individuals of all sizes. The main question a few years ago, “why should our businesses use social media sites?” is now being replaced with, “how can our business or brand increase with social media advertising?
Audit Your Current Social Media Presence
Before you plan about where you are headed, take a look at where you are stand. A few areas to reflect when auditing your business’s social media attendance are:
- Which site are you currently active on
- Are your networks optimized
- Which networks are currently bringing you the most value
- How do your social profiles compare to your businesses competitors’ profiles
Who Your Ideal client is
You will want to get as exact as likely with this part. For example, if you recognized your target market as parents it would be ok. Even the best dealers will fail if they are marketing to the wrong audience. Answer the following questions to help you come up with an extremely focused buyer persona:
- Job Title
- Pain Points
- Most Used Social Network
Create a Social Media goal statement
Your social media goal will drive your future actions, so make sure you put some believed into it. This plan will make it clear exactly what you plan to use your Social Media Marketing plan attention for and should reflect your business or brand identity. Keep in mind your ideal client when trying to create this statement.
Identify main success metrics
How will you control if your Social Media Marketing plan efforts are successful? We are not just talking about gaining more audience; I am talking about making money. After all, it is hard to rationalize spending time and money on something that isn’t increasing the bottom line.
A few metrics to consider measuring are:
- Conversion Rate
- Time Spent on Website
- Brand Mentions
- Total Shares
Always create engaging content
This post has made it clear that there are many vital steps that you must take earlier you start creating an engaging content to share on your social media sites. So, what exactly is considered content? Here are a few examples of content you could create:
- Blog Posts
- Company News
You can invest In a Social Media marketing Management Tool
Most dealers have a secret; they leverage tools to boost their output. Ok, maybe it isn’t a secret, but without tools, marketers would face constant exhaustion. When it comes to Social Media Marketing plan, having a social media management tool lets you scale your efforts with ease.
Always keep Track, analyze, and optimize your Social Media Channels
This may be the most vital step when it comes to succeeding on social media. Even the best social media vendors rely on trial and mistake. It might seem basic, but following your results, analyzing the data and then creation tweaks to optimize them is vital.