Search engine optimization is important of inbound advertising success, but when do you call your website truly optimized for search engines?
Well, if you can’t make your website visible in the first page of the relevant keyword searches in search engines, you might not get huge traffic from the search engines then. Google, the most widely used search engine worldwide, is the biggest area of operation for inbound advertisers.
Top position will get your more traffic
One of the other top search engines next to Google, Bing, reports that websites on the top get 42% of the traffic; the second gets 11% and third gets 8% only. So, it clearly specifies why your websites need to be on highest. Basically, the image is the same with other search engines as well as Google. If your website becomes visible on top, that would mean more genuineness and trust which are obvious elements for more leads and traffic.
Improve Business Authenticity
An improvement in search engine results page does not only boost your website, it makes your business more authentic as well and more trusted. It is proven that web visitors on a website think the first few websites of the search engines result pages as more reliable and trust worthy in their relevant industry. It is basically a psychological game that gives you the benefit. But, being op top may become quite tough if you have enormous competitors. So whether yours is a huge business or a small local business, better ranking surely improve the trust of your business website.
Creates Business Image
Better search engine results page means a better image of the potential customer’s eyes. As the online media is a competitive market in this era for every inbound marketer, it may not always be easy to rank on top.
It will help to reduced costs
As an online media marketer, you are supposed to already know that inbound advertising costs are low to generate on a per leads basis. It is basically because most of the leads that inbound marketers generate are directly from search engines. So, the better your SERP is, the more potential your business has. Top search engine results page positions can reduce your advertising costs effectively. It has significant impacts on your social media marketing as well. But, one problem with search engine marketing is that you may not get the results directly. If there are handfuls of competitors, you may have to wait for quite a long time. But, comparing to other businesses like giant corporations, your small or large business or company success can mainly be derived from search engines
Finally, search engine ranking is an expected asset for every inbound advertiser. If you are yet to appear on the first page of Google results, work a little harder. The success will then be yours.