Your search engine optimization approach can be divided into two different groups: onsite and offsite SEO. There are two main loads that search engines look at when assessing your site compared to other sites on the web.

To know the difference between the onsite and offsite SEO, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.

  • Onsite SEO looks at what your website is about
  • Offsite SEO looks at how commanding and popular your site

What is Onsite SEO?

Onsite SEO is the act of optimizing different parts of your website that affect your search engine rankings. It’s stuff that you have control over and can alteration on your own website. Here are the biggest factors included.

TITLE TAGS

Put your targeted keywords in the title tag of each page on your website. There are numerous best practices that go into writing an effective title tag.

HEADINGS (H1)

Headings are generally the largest words on the page, and for that motive, search engines give them a little more mass than your other page copy.

URL STRUCTURE

Put keywords into your URLs if likely. However, do not go changing all of your current URLs just so they have keywords in them.

ALT TEXT FOR IMAGES

Any content management system should allow you to add somewhat called “alt text” to all images on your website.  This text isn’t visible to the regular visitor – alt text is in fact used by screen reader software to help blind internet users know the content of your images.

FAST-LOADING PAGES, OR PAGE LOAD SPEED

Google wants to help its users find what they’re watching for as quickly as likely to provide the best user experience.

PAGE CONTENT

The content on your pages needs to be useful to persons. If they search for something too specific to find your page, they need to be able to find what they’re looking for.  It needs to be easy to read and provide value to the end user. Google has many ways to measure if your content is useful.

INTERNAL LINKING

Linking internally to other pages on your site is useful to visitors and it is also useful to search engines.  Here’s an internal link to another blog post on our site that talks more about interior linking.

What is Off-Page SEO?

Offsite SEO focuses on growing the authority of your domain through the act of getting links from other websites.  A good analogy for how expert works is this. If you have a bathtub with rubber duckiest in it (the ducks are your pages), and you surprise filling the tub with water (links), your duckiest are all successful to rise to the top.

The biggest off-page SEO factor is the amount and quality of backlinks to your website. Some examples of ways you can build links to your website are:

  • Creating overwhelming content that persons want to link to because it is valued.
  • Social media shares of your content that eventually generate links.
  • Outreach e-mails to influencers in your industry that eventually link to you.
  • Guest blogging on sites related to yours. These guest posts will have links back to your site.

Which One is More Important?

It’s not about selecting between onsite and offsite SEO that would be like having to pick between a foundation and a roof for your house. Onsite and offsite SEO work together to improve your search engine rankings in balancing fashion.

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