The most apparent benefit to putting videos on your website, from an SEO perception, is that it provides content that the search engines like, and you’ll often hear that as a reason given for using video on your site.
Don’t assume a video sitting on your site to do you much good from an SEO outlook, unless you help it along a bit. Like this:
Label it. Create a nicely keyworded label or short description of the video
Describe it. Include a longer description, again with good keywords.
Transcribe it. Do a real transcription and post the transcribed text on the page.
Name it. Use keywords in the video’s filename and URL.
Link to it.Create links, on your site and others, to the video page, using keywords and the term video in the link. This is very important; providing links into the video page can help a lot.
Submit it.You can include video content in your sitemap or create a special mRSS (media RSS) feed, providing the video title, description, a thumbnail URL, and so on.
Having said that, it is to be noted that online videos have been around for a while now; Google didn’t include videos in its searches until about 2007. Google is nowadays getting more serious about indexing video on the web. Specifically, Google is keen to get your video-sitemap data. Many companies weren’t really apprehensive about video SEO until recently, and now that they are, the field is detonating with real and so-called experts who claim they can get your video to appear on the first page of Google.
Why Video SEO Is So Important
To be honest, there’s good intention that all these video SEO marketers are offering their services to companies who make online video. Video SEO is profoundly valuable when done right, and can drive bunch of traffic to your videos and then your company. Here are a few reasons why video SEO is so vital for your company:
1.Videos appear more easily in search engine results. A study in 2009 demonstrated that “Pages with video are 53 times more prone to rank on the first page of Google search results.” While that study isn’t incredibly recent, its importance has not melted away. Envision how much that number has swollen in the years since this study was conducted! Besides, the study goes ahead to state “Google gives more preference to videos due to the quality score.”
2.Individuals can’t get enough of video. Cisco assesses that by 2017, 69% of all consumer internet traffic will be entirely identified to videos, video watching, and video searches. This does exclude videos that consumers share between them! So if your company is in the business of creating web video, you pass up on a great percentage of potential traffic when you don’t optimize your videos, as per details given above.
3.Good video quality along with strong video SEO execution implies more and sustained traffic. It won’t make any difference how good your video SEO is if the quality of your videos stinks, so you have to make certain you’re putting in good work. It’s also significant because people who watch a video on your website incline to stick around longer, which implies they are more likely to turn into a customer.
At this point, you must be confident that video SEO’s worth your time. If your company doesn’t have the capability or resources to work on video SEO yourself, try a marketing group or business that can do it for you. Just make sure you start optimizing those videos so you can see more traffic and more success in the coming years!